Analog' Digital is a digital marketing firm based in Canmore, Alberta.

Analog Digital, run by a dynamic digital marketing duo based in Canmore, Alberta, were seeking a brand refresh more than an overhaul. The goal was to update their logo, create a promotional kit, and establish basic brand identity standards for use by any future contractors and collaborators as they grow. We collaborated to design a logo that subtly reflects the adventurous spirit and outdoor lifestyle synonymous with the Bow Valley region whom they primarily serve, and evokes early-tech nostalgia and texture updated for modern application.

Founders Brit and Kenny were inspired by playful and charming vintage cartoon characters and that guided the direction of the merchandise as well as adding some versatile personality for use throughout their brand’s platforms.  Bold, magnetic typography is true to the roots of Analog Digital as they continue to impact their industry with a flexible dependability and it was important to us to create merchandise that sparks joy and connection with their potential and current client base.

To capture the essence of the Bow Valley, we incorporated sturdy lines reminiscent of mountain ranges into the letter mark, with the idea of comfort and safety of looking out from the interior of a half-zipped tent and a reference to people being at the centre of their values with the container of the A and D forming a figure in the foreground. The logo's adaptable word mark ensures versatility across various applications, from digital to print collateral.